We worked on ideation for a bespoke Irish campaign for non-alcoholic beer Guinness 0.0. This concept was created by Ogilvy Dublin and brought to life by AMV BBDO London for St. Patrick’s Day.

We rebranded the names of four iconic Irish pubs to remind people to enjoy the festivities of Paddy’s day in moderation, playing with the ‘O’ in their names to become ‘0.0’. This was part of Guinness 0.0’s biggest ever responsible drinking campaign, giving away over 50,000 free pints of the non-alcoholic black stuff over the St. Patrick’s day weekend.