Ireland Reads is a national day hosted by Libraries Ireland to get the country reading. But with limited budget for our 2023 campaign, we took inspiration from our campaign line ‘Squeeze in a Read’ and squeezed in our message wherever we could, going rogue with our creative placement!
Ever heard a 5 second radio ad?
Well, I wrote a number of them that we convinced radio stations to squish between other radio ads. Here’s my personal favourite:
Everyone loves a case study. Check out ours: