Rockshore is a Diageo-owned alcoholic brand with drinks inspired by the rugged and refreshing West Coast of Ireland.
In 2022, I wrote Rockshore’s platform ‘All Out Summer’, which served as both a campaign and as Rockshore’s brand line for the next year.
‘All Out Summer’ gave Rockshore a clear direction for PR activations, with weekends away and outdoor activities embracing the Irish summer given away in competitions.